where is | the place

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                       where is the place | presentation PDF download


Project Statement

"Reality of the Virtual"

"Virtual reality, in the contemporary understanding of the term, is a rather miserable idea – to simply reproduce, in an artificial digital medium, our experience of reality."  
- Slavoj Zizek

In discussing the replacement of the original by the copy, virtual reality is severed from its relationship to the natural world. Enchantment, ritual, and other elements associated with the contextual integration of the natural world are displaced by technologies of reproduction. That is to say, “I guess you just had to be there!?”
Far more interesting, then, is the notion of the reality of the virtual; producing real effects generated using something that does not yet fully exist, integrated as an extension, not a replacement to the natural world. 

“Virtual worlds should not be seen as an alternative to the real world, or a substitute, but as an extra dimension which allows us a new freedom of movement in the natural world.”  
Frazer, J. The Architectural Relevance of Cyberspace in Architectural Design 1995, Academy Group, London, UK.

Applying semiotic theory to Australia’s system of government provides a framework to introduce opportunities that could arise as a result of digital technologies.

Government is a system, within the larger meta-system of signs that represent Australia. Government operates through agencies. These agencies use different media of communication to engage the public. Each of these media can be simplified into basic channels of human sensory experience – visual, auditory, linguistic and tactile.

Each medium, and therefore agency, is constrained by the channels they use. The effectiveness of government is ultimately limited by the efficiency of these channels and how they are used to relay information. As an example, some individuals do not process text-based information well and may prefer visual or aural stimuli instead. Therefore, it may be possible to improve bilateral communication between government and the Australian public, addressing issues of empowerment, engagement and efficiency.

The use of digital technologies will enhance the effectiveness of these channels, enabling public access to a dimension beyond the natural world, providing new freedoms of movement and opportunity.
Applying semiotic theory to Australia’s system of government provides a framework to introduce opportunities that could arise as a result of digital technologies.

Government is a system, within the larger meta-system of signs that represent Australia. Government operates through agencies. These agencies use different media of communication to engage the public. Each of these media can be simplified into basic channels of human sensory experience – visual, auditory, linguistic and tactile.

Each medium, and therefore agency, is constrained by the channels they use. The effectiveness of government is ultimately limited by the efficiency of these channels and how they are used to relay information. As an example, some individuals do not process text-based information well and may prefer visual or aural stimuli instead. Therefore, it may be possible to improve bilateral communication between government and the Australian public, addressing issues of empowerment, engagement and efficiency.

The use of digital technologies will enhance the effectiveness of these channels, enabling public access to a dimension beyond the natural world, providing new freedoms of movement and opportunity. 


|Joel Alcorn | Jordan Lane | Damien Tammer | Steve Webster | 

|Tutor: Robert Takken | Virtual 2 | Floating Signifier | Dab810|


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