mind map | semiotics

In order to understand the school of semiotics, I created a semiotic mind map.

sign | structural meaning

The sign has two aspects, which may be reflected in the form:

The signifier is the physical entity which expresses the sign: the sound, shape or texture. the signified is the concept or emotion conveyed byt the sign.

Signification, the link between expression and concept, depends upon rules, codes, which are tacitly accepted by a community, and these rules are area which semiotics seeks to explore.

Signs rarely occur in a fragmented, isolated fashion; if they did the possibilities for human communication would be much more limited.

zhuang zi 庄子 | words + meaning

荃者所以在魚，得魚而忘荃；

蹄者所以在兔，得兔而忘蹄；

言者所以在意，得意而忘言。

吾安得忘言之人而與之言哉?

"The fish trap exists because of the fish; once you've gotten the fish, you can forget the trap. The rabbit snare exists because of the rabbit; once you've gotten the rabbit you can forget the snare. Words exist because of meaning; once you've gotten the meaning you can forget the words. Where can I find a man who has forgotten words so I can have a word with him?"